Entrepreneurship 101: How to Find Your Business Passion

Business people working

It’s the advice that’s been repeated a million times to aspiring entrepreneurs: find your passion. The reality, however, is that it’s not as simple as it appears to be. Many struggles with this, and for a reason: passion goes beyond wanting to make more money. At its core, it is what’s supposed to kickstart the business and keep you going during the tough times. So how exactly would you know what your true passion is — and how it would relate to your future business? Here are steps to finding it:

Reflect On Your Discontentment

This may look like a negative thinking exercise, but ponder about the things you can’t stand. For instance, that long line in your favorite sandwich shop. Or, the hassle of booking a table at the restaurant you love. Or, the overflowing trash in every garbage can you see on the way home. Your discontentment of these things can be your passion — and that passion can help solve a problem, opening up a business opportunity.

If you’re disappointed with the customer service on your favorite sub store, then that could be the cue to starting a sandwich shop yourself. If you’re fed up with the piles of garbage, then maybe a trash pick-up business might be suitable for you. Turn your discontentment into a passion to fill a human need.

Ask Yourself What You’re Good At

What you do best (and enjoy a lot) can do a great service for people, which could again be a business opportunity. The important thing here is to have an honest awareness of what you can do. List down your skills, knowledge, and hobbies, then find business opportunities where you can exercise such.

As you open yourself for those opportunities, improve your abilities. Join seminars and training sessions. Your goal is to gain mastery of these skills, so you can be an expert in the field. By the time you’re ready to try a business idea, you already have the expertise and confidence to push through with it.

Surround Yourself with Passionate People

One thing you should know about passion is that it’s contagious. A lot of times, people don’t know that they’re passionate about something until they see it in another person. Expand your connections. Go to conferences, reach out to people, and talk to the experts.

In short, go networking. Some people choose to do this the same time they’re trying their hand on the business of franchising. Being a franchisee allows them to connect with mentors and co-franchisees who have the same interests as theirs, and they get to delve into the actual business already.

Again, passion is what inspires and sustains you through the business life. Find your entrepreneurial passion with these tips.