Salon Management 101: Attracting More Customers

interior of hair salon, during working day

So, you have just opened a salon and now trying to figure out how to attract more customers. Keep in mind that every decision is crucial. From creating a marketing plan to allocating your finances, you need to set your priorities.

To point you in the right direction, here are some key points to consider:

Increasing “Foot Traffic”

There is nothing more important than having a well-designed salon for your staff and customers. From the moment they pass by the establishment, you should be able to get their attention. People can easily make a judgement by simply looking at your salon.

Look for beauty salon furniture that could add some wow factor. Consider upgrading your interior and exterior lightings to make the place look more inviting. Adding decorative plants and colourful artwork can likewise make a difference.

Promoting Your Products and Services

There are different options to promote your products and services. Other than handing out flyers or brochures, you can implement social media or digital marketing. This is among the easiest ways to build a network and create an engagement.

In addition, you should be open to promotional offers. Be creative with your campaigns. For example, you can throw 50% off on selected products and services for customers who can refer a friend to your salon. You can also start a membership and loyalty program to keep them coming back.

Introducing Your Talents

Your hairstylists and staff members are your key highlights for this business. Find the best way to showcase their skills to attract more customers. For example, you can make a short video to demonstrate how they work on different styles. Uploading before and after photos is likewise a good idea.

Just like any other business, you need to be innovative with your strategy. Anticipate the changes and make the necessary adjustments.